Hello!
I am Adriana, a
Based in Montreal, I am a dedicated and eager professional with nearly 15 years of experience in various fields including graphic communications, prepress and printing, website and e-commerce creation and project management.
Specialized in multiple branches of design
As a graphic designer, I am able to slip into many hats. Each style of graphic design calls for a unique set of abilities and techniques, though they often overlap.
Branding
Consisting of much more than a logo, a brand is how a company is viewed in the eyes of its customers and competition. It is the process of creating a visual identity, mission, values and tone of voice for a business in the minds of its target audience.
Digital Design
Design for social media and online mailing campaigns consist of combining the knowledge of traditional design concepts such as layout, typography, colour and imagery with user experience, multimedia content and interactive elements that are experienced through a screen.
Print Design
The creation of designs intended to be printed on a tangible flat surface. This includes the design of branded materials such as but not limited to business cards, flyers, direct mailing, catalogues, signage, clothing, promotional items, wall murals, window & floor decals and banners.
Web & E-Commerce
The creation of a website includes planning, conceptualizing and arranging content & design elements that tells a story through its look and feel while enhancing a functional and easy-to-understand user experience that is quick and efficient.
Infographics
Data visualization is the representation of information that is designed to facilitate the understanding of extensive sets of data at a glance. Large amounts of information are simplified by designing patterns and correlations within the data in an engaging and visually appealing manner.
Image Editing
The process of altering an image by making adjustments such as colour correction,, resizing, retouching, clippings, masking, shadows, removing backgrounds, removing elements, replacing objects, colour matching and photo restoration.
Prepress and Print Production
This process renders files print-ready, ensuring that the required print standards are met using parameters such as margins, bleed, spot layers, die-cutting, overlapping & more. This also includes communication with the printing company before, during and after a print job.
Packaging Design
The creation of a product’s exterior material, form and content used to wrap a container or be directly printed on cardboard or the product. Dielines are created and adjusted to fit the product accordingly using specific calculations and testing.
Stationery Design
Ranging from corporate stationery design that includes branded items such as pens, notepads, invoices, letterheads, identity cards, labels & more to event stationery that includes invitation design & production, seating chart boards, card tents & more.